City without sacrificing the crucial social commentary that gave Butterfly such an impact.
A stylistic backflip from a restlessly creative artist, announcing his comeback with a return to the bumping ferocity of good kid M.A.A.D. “That was the whole thing – we wanted to make for all arenas” the Compton MC said during a Big Boy’s Neighbourhood interview “ car, we want you to be in the club… Just vibing to it.”Ĭoming in the wake of the complex sounds of Butterfly (and untitled.unmastered), the back-to-basics ‘HUMBLE.’ sounds positively archaic. Recognising this, Kendrick sought a way to reconnect with a broader audience by making music that would function where the people are. But while Butterfly transformed him into a national hero and spokesperson, providing the unofficial anthem to the #BlackLivesMatter movement in ‘Alright’, he also risked alienating listeners unwilling to follow him deeper than the singles. On his previous album To Pimp A Butterfly, Kendrick intellectualised over a gumbo of free jazz, spiritual funk, and political soul.
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